Build a brand from scratch for an underserved but financially powerful audience, stylish, independent, mature women who have spent decades being ignored by fashion.

Make AI feel less intimidating, and a lot more exciting, for marketers at Advertising Week New York.

A social-first content series spotlighting two coaches from the LA community, their stories, their drive, and why they show up.

The first-ever YouTube Shorts Drive-Thru, a fully bespoke take-out experience just outside VidCon grounds that brought fans closer to their favorite creators.

Unearth overlooked stories of how sport shapes young athletes' lives in the East LA community.

A six-month content program that laid the cultural groundwork for the rebrand before it officially launched.

Capture Nike's three-day Sport Court experience at VidCon and build a real-time social presence that met participants where they already lived, online.

Art direction and design across editorial, brand identity, and digital for one of New York's most respected luxury fashion retailers.

Draw the beauty community into the Too Faced world in a new way, and drive cross-promotion with the existing retail store.

Build brand awareness for Facebook's core ethos — that it is truly a place for all voices to be heard.

End-to-end creative for F8 2018, from the physical event environment to the digital ecosystem surrounding it.

Introduce an entirely new Nike shoe technology, Joyride beads, to an audience of reluctant runners in an engaging and unexpected way, building anticipation ahead of launch.

Honor the people behind the uniforms, and deepen Tide's relevance with a CPG audience by connecting the product to something that genuinely matters.