Facebook, F8 Developers Conference

THE ASK Own the complete creative vision for one of Facebook's most significant annual events — the F8 Developer Conference — across every touchpoint.

MY ROLE Client-Side Creative Lead — day-to-day creative lead overseeing look, feel, and production of all assets across all platforms.

THE WORK End-to-end creative for F8 2018 — from the physical event environment to the digital ecosystem surrounding it. Designed and oversaw the full sensory experience: large-scale graphics installations, motion and still assets for keynote speakers, event audio development, brand films, digital ad campaigns, OOH, website, and mobile app. A project that demanded every skill accumulated over a career — brand thinking, spatial design, film, motion, sound, and systems — all working together. Produced in close collaboration with partners Amplify, Buck, Squeak E Clean, FnTech, and FGPG.

THE OUTCOME A cohesive, fully realized brand world delivered across the event space, digital, OOH, broadcast, and mobile.