Nike, Joyride AR Experience

Case StudiesCampaignsEvents and Activations
Written By Dana Bruington

THE ASK Introduce Nike's new vintage-inspired apparel line for the Retro Summer 2019 launch across social channels.

MY ROLE Creative Director

THE WORK Photo and video content that captured the feeling of the collection — not just the product. Vintage-inspired looks call for a specific visual language: warm, relaxed, lived-in. Content designed to stop the scroll and make the clothes feel like something worth owning.

THE OUTCOME Deployed across Nike's social channels for the Retro Summer 2019 launch.

Dana Bruington
Previous

Facebook, F8 Developers Conference
Next

Tide, Uniforms