Facebook, A Place For All

THE ASK Build brand awareness for Facebook's core ethos, that it is truly a place for all voices to be heard.

MY ROLE Creative Lead, Creative Producer, managing a team of two designers and four production artists.

THE WORK A large-scale OOH campaign built entirely from user-generated content sourced directly from the platform, real people, real posts, real voices. To represent a variety of voices, there were over 20 variations on design. Overseeing design and production across a team of six, we translated Facebook's brand promise into street-level presence across six major UK cities. The decision to use platform-native content wasn't just a creative choice, it was the message itself.

THE OUTCOME Deployed across print and digital OOH in US and six major UK cities, London, Manchester, Birmingham, and beyond.

BTS: Color Correcting

BTS: Color correcting