Too Faced — Bakeshop Retail Pop-Up

THE ASK Draw the beauty community into the Too Faced world in a new way — and drive cross-promotion with the existing retail store.

MY ROLE Creative Leadership, Team Design, Creative Oversight

THE WORK A bakery-meets-makeup shop that turned product discovery into an experience. Iconic Too Faced products were woven into a world of cookies and rosettes — tactile, playful, and completely on-brand. Set up directly across from the physical retail store to create a seamless loop between experience and purchase. The kind of environment that made people stop, stay, and share.

THE OUTCOME Drove foot traffic and cross-promotion between the pop-up and retail store — and took home the Event Marketer Award for Best Retail Environment.