Make AI feel less intimidating, and a lot more exciting, for marketers at Advertising Week New York.

The first-ever YouTube Shorts Drive-Thru, a fully bespoke take-out experience just outside VidCon grounds that brought fans closer to their favorite creators.

Capture Nike's three-day Sport Court experience at VidCon and build a real-time social presence that met participants where they already lived, online.

Draw the beauty community into the Too Faced world in a new way, and drive cross-promotion with the existing retail store.

End-to-end creative for F8 2018, from the physical event environment to the digital ecosystem surrounding it.

Introduce an entirely new Nike shoe technology, Joyride beads, to an audience of reluctant runners in an engaging and unexpected way, building anticipation ahead of launch.

Honor the people behind the uniforms, and deepen Tide's relevance with a CPG audience by connecting the product to something that genuinely matters.