Nike Sport Changes Everything, VidCon

THE ASK Capture Nike's three-day Sport Court experience at VidCon and build a real-time social presence that met participants where they already lived — online.

MY ROLE Creative Director, Creative Producer

THE WORK A fully live content operation across three days. We prepped storyboards and graphics packages in advance, then filmed, edited, and posted day-of — five video stories and multiple IG posts per day, every day. Preheat content across all channels set the stage, and from there it was pure real-time execution. The approach was simple: VidCon kids live on social, so we showed up there with them, in the moment.

THE OUTCOME Great! 111 million organic reach. Third most talked-about brand at VidCon. Creators made 100+ organic posts. Delivered across Instagram, Instagram Stories, YouTube, and Twitter.