SKYY Vodka, Pre-Launch Social Campaign

THE ASK Launch a social campaign that introduced SKYY's new brand positioning, rooted in the progressive spirit of San Francisco, ahead of a full rebrand in 2020.

MY ROLE Creative Director, Creative Producer

THE WORK A six-month content program that laid the cultural groundwork for the rebrand before it officially launched. We built a full content calendar and produced a mix of stills, motion, short video, and copy — all designed to shift brand perception gradually and deliberately, so that by the time the rebrand landed, the audience was already primed for it.

THE OUTCOME Delivered across Instagram Feed and Stories over six months, acting as the creative bridge between SKYY's existing identity and where the brand was headed.