Nike, Girls of the Game

THE ASK: Unearth overlooked stories of how sport shapes young athletes' lives in the East LA community.

MY ROLE: Creative Director, Creative Producer

THE WORK: We followed Dalia, Janeth, and Hailey, three young Latina athletes defying expectations and rewriting narratives. Through the lens of sport, we captured the sweat, the aches, the triumphs, and the community that helped shape who they are. Raw, real, and rooted in place.

THE OUTCOME: Delivered results across Instagram, IGTV, YouTube, Twitter, OOH, Retail, and JumboTron.