Google+YouTube AI Pit Stop

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Written By Dana Bruington

THE ASK: Make AI feel less intimidating — and a lot more exciting — for marketers at Advertising Week New York.

MY ROLE: Creative Oversight, Leadership, Team Design

THE WORK: An interactive, high-energy experiential built with Google Ads Marketing, an AI-powered racing game, hands-on product demos, 3D-printed cars showcasing real case studies, and a race simulator that let visitors earn their own "AI driver's license" connected to Google's tools. The experience translated abstract AI capabilities into something visceral, fun, and immediately relevant to the marketers in the room.

THE OUTCOME: Delivered at Advertising Week New York, one of the industry's highest-profile gatherings for brand and media decision-makers.

Dana Bruington
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