Nike Women’s JDI, LA Coaching Summit

The ask Drive sign-ups for coaches and kids as part of Nike's larger initiative to get more young women into sport across LA.

My role Creative Director, Writer, Creative Producer

The work A social-first content series spotlighting two coaches from the LA community — their stories, their drive, and why they show up. Designed to inspire both potential coaches and the young women they'd mentor, the content led with humanity over product, letting real voices carry the message.

The outcome Deployed across Instagram, IGTV, YouTube, and Twitter as part of a broader social push for the Nike Women's Coaching Summit.