Old El Paso - Television Campaign

THE ASK Create a TV campaign celebrating the unmistakable Old El Paso taste the whole family craves.

MY ROLE Associate Creative Director — overseeing the project from concept through production.

THE WORK We made the food the hero, producing mouthwatering spots with gorgeous close-ups that showcase every step of a great taco night. Danny Trejo’s voiceover added grit, warmth and narrative directness that complemented the delicious visuals.

THE OUTCOME National TV campaign: one :30 hero, shortened cutdowns and two standalone :15s — delivered on-brief and a very happy client.