Fiber One Brownie & Fiber One Cereal - Television Spots

THE ASK Make fiber appealing, not just healthy but delicious. How do we position Fiber One as a tasty, approachable pantry staple people actually want to eat?

MY ROLE Associate Creative Director — overseeing a selection of the project from concept through production.

THE WORK We put flavor front and center. Developed a series of :30 and :15 spots for multiple Fiber One products that pair vivid, appetite-driving visuals with playful, confident storytelling to communicate “good for you” without sacrificing taste.

Below are two of my favorites.

THE OUTCOME National TV campaign: :30 and :15 second spots.